Search Engine Optimization (SEO)
The practice of optimizing a website’s content, structure, and technical setup to increase its visibility in unpaid search engine results.
Search Engine Optimization (SEO) is the practice of improving a website’s visibility in search engines like Google to attract more organic (non-paid) traffic. It’s about making sure your content can be discovered, understood, and trusted by both search engines and users.
🔍 Core types of SEO: #️⃣
- On-page SEO: Optimizing content and HTML elements like titles, meta descriptions, headings, and internal linking. It also includes improving site structure and user experience.
- Off-page SEO: Building trust and authority through backlinks, brand mentions, and other external signals.
- Technical SEO: Ensuring the website is crawlable, fast, mobile-friendly, and free of technical errors.
🌍 What about international SEO? #️⃣
International SEO focuses on making your website accessible and relevant to audiences in different countries or languages. This includes:
- Using hreflang tags to signal language and region variations
- Using certain keywords and content for local search behavior
- Managing localized domains or subdirectories (e.g.,
fr.localazy.com)
When done right, international SEO helps your brand show up in the right language, in the right market, and with the right message, laying the foundation for successful global reach.
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